General Campaign - Political Campaigns -The Messages and Their Analysis - William Benoit

General Campaign

Vote grafitti crowd and flags

The presidential campaign is important because it determines who will hold the highest, most powerful, elective office in the world. The presidential campaign is an opportunity for voters to learn about their government and the candidates who are vying to represent them. Two of the most important campaign message forms are television spots and debates. Television spots are important because many spots are broadcast over and over. Although we may not like them, they do contain useful information and in fact voters do learn from them. Debates are important because literally tens of millions of voters watch them, and others hear about the on the news or from their family and friends.

Republicans Attack More on Character, Less on Policy, than Democrats

Television Talk Show Appearances

Political party logos