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General Campaign Television Spots History of Political Television Advertising The first presidential television spots were aired in the 1952 campaign between General Dwight Eisenhower and Governor Adlai Stephenson. The 1952 campaign also featured a few primary spots for Eisenhower. Some television ads for state offices had appeared in 1950. Eisenhower ran a series of spots titled "Eisenhower Answers America" which were 20 seconds long. However, most TV spots were 60 seconds and 30 seconds long (a few were 5 minutes). Until 1972, more spots after Eisenhower's 1952 campaign were 60- than 30-seconds. However, this shifted in 1976 and in 1980 and after, most spots were 30-seconds with some 60-second ads. There are occasionally 15 second ads and, even more rarely, 2 minute or longer ads. Candidates pay special attention to "swing" states, which could go for either the Republican or Democratic nominee. This was taken to an extreme in 2000 when Vice President Al Gore and Governor George Bush only ran advertisements in the "battleground" states. |
Presidential Debates Background: How Many People Resources on
Television Spots Background:
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